Although people have practiced martial arts for thousands of years, it is more popular today than ever before. The number of children participating is growing, and there are many martial arts studios across the United States. You see martial arts in movies, and UFC has become an exciting sport. Martial arts is a part of the culture and is all around. There are many reasons to practice it, from self-defense to fitness or building confidence.
Why Is Martial Arts So Popular Today?
Martial arts has become so popular that it is a $4 billion industry today. It offers benefits to people on many different levels. It helps people learn self-defense techniques, which is one of the most common reasons people try it.
Most of the martial arts started in Asia, including karate, kung fu, jiu-jitsu, aikido, tae kwon do, judo, and Muay Thai.
Adults start martial arts for a great workout and to learn self-defense skills. Sometimes parents begin learning after they see their kids participating because they start to understand the benefits it offers. Many adults started doing martial arts after 9-11, as they realized that the world is a dangerous place.
Is It Expensive to Start a Martial Arts Franchise?
You can join a brand that is well known, as they already have brand recognition when you get started. You will spend between $140,000 and $200,000 for your initial investment, and you need a small staff and there is little overhead. You can also finance your initial investment to make it more affordable.
You need between 1200 and 1600 square feet of space, and one or two instructors. You should keep your class sizes small to create a sense of community. You get an entire business model from the franchise when you get started. This is a successful business model that offers opportunity while providing martial arts instruction to people in the community.
Marketing for Martial Arts
When you join a brand that is established, you benefit from the marketing and brand recognition. They will provide you with the tools you need to let people in your community know that you are open and ready for new customers.